There are more than 500 million Instagram users globally out of which 80% follow business accounts. So it’s undoubtedly very crucial that digital marketers don’t ignore this platform on their social media marketing checklist.

The social media marketing journey on this exotic platform kicks off with an Instagram profile. So to create the best Instagram profile, you got to keep a tab on few key things such as easily recognizable usernames, profile pictures, informative bio, and, obviously, a link to a relevant landing page.

Here in this blog, we introduce you to a couple of ways that can help you customize your Instagram profile and engage with your potential followers. Here we go:

Make a public Instagram profile

All right! You are going to get a public profile by default. And that’s exactly you want. You want people to find you out of nowhere randomly, view your posts, and follow your brands if they find it interesting.

However, a private Instagram profile won’t let you do that. Nobody can view your posts and follow you even if they want to. So keep your Private Account tab turned off always.

Search-friendly username

You got to have a search friendly and easily recognizable username. Try to keep the name of your business in the first part of the username. People searching for your business are more likely to find you with that.

And search-friendly business name also

Next on the list you should focus on is getting a search-friendly business name. Make sure that you have a full business name under ‘name’ section of your profile.

Creative Instagram profile picture

Your Instagram profile picture got to be creative and on-brand. Your potential followers should be able to relate with it. So it must be something that they can recognize easily.

Informative bio

Your bio is one of the first things that people will love to see. And all you got is 150 characters so use them all to your advantage. Give people a reason to follow you. Tell them who you are and what you actually do.

Remember Instagram is one of the most effective social media platforms for business marketing today. Keep its basics such as ‘profile’ up to the mark and you will see the results for yourself.