5 Best Ways To Increase Your Website Rank & Traffic By Enhancing Customer Engagement

Attraction & Retention are two major focus of website marketing. With the advent in digital marketing, you may drive traffic to your website but it is of no use if you can’t retain them. Not just in terms of your ROI, even Google algorithm counts bounce rate as a negative aspect so it affects your rank. So according to some elite web development companies in Australia, here we have enlisted some best customer engagement ways.

Fastest Speed & User-Friendly

Website page speed or load time should be very fast. Maximum it can be 2 to 2.5 sec or less. All pages, images and content should load very fast without trying on visitor’s patience. Call to Action, Instruction and Navigation should be easy and user-friendly.

Quality Content Marketing

Content is King. But quality should take over quantity. Content should be

– Knowledge-based, useful for customers related to the specific product.

– Should be engaging and ultra-useful.

– Should have the instruction on how to use to get the best result.

– Should also provide updates about the new development related to same.

Under website development services, one of the most important part is making a blog page which is distinctive, easy to use and can add exuberant images or video. A study revealed that a website with quality blogs gets 126% more leads than those without a blog.

Pop Up Box to catch up with your customers

Through effective organic and paid marketing you can successfully fetch visitors to your website but if you can’t keep track of them then the effort goes unutilized. Top notch digital marketing agencies in Australia says that digital marketing campaigns work effectively only when the website is well developed. To hold back your exit-intent customers use Exit Intent Popups. It analyzes the user’s behaviour and thus promptly targets a campaign when they are just about to leave. It is a stellar process to build up your customer’s email ids or contact details list.

Chat Box to Home Page

A live chat box on the home page of the website makes the interaction faster. But nowadays web development companies in Australia suggest their clients to put a real image or a real name of the executive on chat support so that customers get a real feel of interaction. This enhance trust and is more productive in conversion.

Quiz or Feedback

Customers don’t mind staying back for 2 mins to answer the quiz. And through that, you can analyze customer’s desires, statistics, feedback and requirements. This can extremely help you in developing the service or product category. Along with that as long as your customers stay on your website the Google matrix gives credit to you.

Accessible Through All Browsers & Responsive

Your website should open in all browser. And it should also be visible through all electronics gadgets like IPad, mobile, Tab and desktop. Speed should be good. And based on the product it should have the certain virtual trial option.

Data Analysis

The best part of digital marketing is that you can quantify success rate in each case. So you may run different campaigns and try out all the above methods. Based on the performance matrix you can get an overview and thus focus on the one which is fetching traffic and engaging customers more. So integrating website matrix tools is very important.

Check Through 5 Major Gateways To Know If Your Website Is Performing Well

Key Performance Indicator or KPI let you measure your website’s performance and determine the ROI or growth of your website by the impact of different marketing campaigns. Considering its various parameters you can determine the growth according to your specified industry segment. Integrating website performance tools is important for this purpose. When you get your website developed by a top notch website development company in Australia they code the website in a way which makes it easier to integrate any such tool for quantifying business growth. Let’s check 5 major ways to analyze the performance of your website.

Goal Progress

Setting a goal is very important to start up any campaign. Best digital marketing agencies in Australia suggest a close analysis of goal progress to build a strong strategy and execution. Characteristics of a strategic goal should be:-

· Clear and specific

· Attainable

· Measurable

· Realistic

· Time-bound

Google Analytics In Session And User Measuring

Google analytics measures the reach and impact of your audience. Two major parameters are Session and User. The session is referred to the number of visits and User is unique visitors. It also analyzes the ratio of new vs. returning customers that your website gets on a daily basis. This data is very important for you. Or if you have deputed any digital marketing agency in Australia to augment the marketing growth then they will at first use this data to plan further campaigns. This data needs to be analyzed every month, quarterly and yearly. Returning user or customers are good for the website.

Source Of Visitors

Analyzing the source which is directing traffic or visitors to your website is another important point. Also, it is necessary to analyze which specific keywords are diverting more users or traffic to your website. It differs from industry to industry. By closely studying the campaign which is productive helps

you to plan a further marketing strategy. Before offering any SEO services package digital marketing agency analyzes potential keyword to augment the marketing strategy.

Bounce Rate And Session Time

According to Google bounce rate is defined as “the percentage of visits that go to only one page before exiting a site.” Major conditions under determining g bounce rate are:-

· If your website is existed only by clicking any external link.

· Back button hit.

· Typing the wrong URL by the visitor

· Close the window immediately

· Early session out time.

Retaining the visitors for a long time on your website is a great deal which is marked as a positive aspect by Google. It means that your website has relevant content which addresses their requirement and this refers to session time. But if they leave just within some time it is referred to as bounce rate. Long session time and a low bounce rate are necessary for determining the health and growth of a productive website.

Conversion Rate & CTA

A user-friendly, well-navigated website plays a vital role in converting leads to customers. Measuring the conversion rate and the campaign source leading to the same is a vital parameter. Call to Action is an important aspect of your website. It should be effectively designed so that visitors take up the next step of downloading or call or add to cart which can take up to the next step.

For website growth and development, the look is definitely important but functionality, effectiveness, and progress are majorly required.

6 Important Points For Branding Your Website On World Wide Web

Branding is one of the most important strategies for any business. Positioning a new brand using the World Wide Web in the online market place and featuring it as unique is not a major challenge in this era of technology. Guild of website designing and development companies in Australia has synopsized some major trending website branding features in 6 categories. Let’s check out.

Clear Website Goal

Fix your website goal, unique points or USP that stand out among peer competitors, document the buyer’s persona or mark target audience. This will help you pick a theme for your website which is most important to kick off branding. Any website designing and development company in Australia research on all the above stated points before launching your website or rebranding it. They always try to focus on what convinces or attracts customers based on product category.

Logo & Tag line

Your logo should state who you are in one single shot. It is the first point of your brand or website which attracts customers and gives an introduction. If it is added with an eminent tag line then your first branding aspect is well done.

Designing Pattern

Design can create wonder. It is not just about look but also about communication. Template, color, font, typography comprises design layout. The content marketing service segment in spite of being boosted with language efficacy integrates designing as a major tool to attract the reader’s attention and then engage them. It is often found in case of online marketing that a normal content which is well presented by designing efficacy attracts more readers than high-quality content which is on a plain background.

Use colors which transmit your values, elicit emotions and match your product values. Color has a subtle influence on readers mind so use it judiciously for branding your website and create an impression.

Site Layout

In the website layout, you have to identify the hot zone of visibility and readability. Specify and focus on those zones for brand identity and highlighting unique aspects. Example, top right and left corner of the website, header and footer, navigation bar, dropdown menus, tab under product etc can help customers identify your brand in the first look.

Content strategy

Content can categorically accomplish the success of your brand. It is the core of marketing or branding effort. Presently content marketing services not just means writing a blog or articles it encompasses all mediums to express your brand message or values. Some of the major segments of branding that can be influenced by excellent content efficacy are:-

* Mission

* Vision

* Brand inception story

* Unique Points about the brand and products

* Brand success story

* Video Content

* Press Release about the brand

* Influencer Marketing with content

Digital Marketing comprising SEO, SMM and Content Marketing

Digital marketing is the topmost technology of marketing and branding. Digital marketing and especially SEO service companies using technology propagate your organic rank on search engine which gives a consistent and constant medium to reach prospective customers. Apart from that Social Media marketing augments branding and brings prospective result in a short time span. Moreover, you can quantify the growth and investment ratio through digital marketing which makes it budget friendly.

With the advancement in technology, branding is not much expensive or difficult. All you need is to make a comprehensive strategy and know the customer impulse.