New channels and platforms of promotion are emerging daily, and mobile marketing is taking a strong lead. Maximize your profits and boost your sales significantly. Don’t miss out on a great business opportunity – go mobile!
The number of mobile phone users is growing rapidly and outnumbers PC users – that is why your business can’t ignore the possibility of reaching the massive audience. As a leading digital marketing company, O2 lets you interact with users on a more personal level. We can manage your entire mobile marketing campaign. You just provide us with the required information and we’ll do the rest including outlining mobile marketing strategy, audience profiling, campaign design and development, and execution and tracking.
Why Mobile Marketing Works?
– There are more mobile device users than PC users
– Around 68% of companies have integrated mobile marketing in their marketing efforts
– Around 88% of total mobile time is spent on apps while the remaining is spent on websites
– An average mobile phone user spends about 90 minutes on their phone everyday
– About 95% of the total text messages are opened and 85% are read within three minutes
– Text messages have relatively higher response rate than emailers
– 44% of the total time spent on the internet is through mobile phones
– Mobile marketing is cost effective
Points to Consider While Creating a Mobile Marketing Strategy
Mobile First Design
Ensure that as good as your website performs on the PC, it will perform equally well across various mobile devices.
One should understand the potential for mobile marketing for the success of your business, and that’s why mobile advertising campaigns should be based on accurate consumer targeting.
Create a structured plan for reaching customers through SMS that are highly result oriented. Use SMS marketing platform to reach a wider demographic quickly, at the right time, and without even requiring internet.
Mobile App Marketing
From start to end, make sure you implement the latest, necessary marketing campaigns to ensure that your mobile app stands out from your competitors. Discover your app’s unique value and use cohesive mobile marketing strategy to positively influence your app’s reach and installation.
App Store Optimization
Finally, make sure to include app store optimization in order to generate organic installs of your app and thus drive more organic users. Your app will achieve high rank and will get noticed in all app stores.
Steps to Successful Mobile Marketing
The process starts with consulting clients as they have the idea to begin with. Marketers consult with you to collect all the data that include information about your organization, your business model, your search engine optimization vision and mission, target audience, your products and services, and your ideas for what you want.
Once marketers have all the information, they then engage into researching; searching what should work for your brand and presence in the digital mobile space. Some even go one step further and take a look at your competitors’ activities, so that you can have an edge over them.
Planning and Implementation
This is the stage where experts will apply their mobile advertising skills and experience to make your website performs well across various mobile devices, your application ranks high on app stores, drive traffic, and delivers results. They’ll keep you informed on each stage and expect your reviews and feedbacks. The process is continued until you are satisfied to your heart’s content.
The bottom line is every business should focus on mobile marketing and mobile optimization as much as they focus on search engine marketing and optimization. Mobile is an important segment that every business should be keeping an eye, because it is the future of digital marketing.